EcoChic Collection growing since 2007. Out of the realisation that beautiful things and poverty reduction and environmental protection really can go together, EcoChic Collection was born.

EcoChic Collection growing since 2007

by Deborah Miarkowska

EcoChic Collection, beautiful designs, changing lives.

A world away from the mainstream, EcoChic Collection is an online boutique and eco glossy magazine, a beautiful story and a handpicked collection of the finest ethically sourced jewellery, gifts and accessories. Pure elegance and ethics combined with the best in UK design talent, that is the EcoChic story.

Our philosophy is simple, to bring you an inspiring collection of fashion and lifestyle products with exceptional stories. EcoChic designs, simple yet stylish, luxurious and special employing traditional skills and primarily organic, natural and recycled materials with a contemporary twist.

EcoChic Magazine the inspiring green glossy for EcoChic lifestyle lovers.

In early 2009 EcoChic Magazine was a new arrival to the online consumer magazine market and is driven by the desire to be an ambassador for environmental awareness and a promoter of ethical & EcoChic living.
Each day we present an eclectic mix of stylish ethical fashion reviews, eco travel adventures, campaign news and inspiring ideas for stylish EcoChic living. As a reader, you can feel good knowing you are experiencing a wide range of fresh and lively features that celebrate the world’s most committed stylish ethical businesses, people and brands that are dedicated to environmental stewardship, human rights, community growth and social responsibility. Each and every one of our features found in EcoChic Magazine has earnt its status, shares our ethical beliefs and is as driven as we are by the desire and commitment to share, give back, bring hope and inspire.
EcoChic is delighted to announce that from January 2010 EcoChic Magazine “Goes International” with a Dutch edition of our magazine. This is the story of how two souls and one passion lead to the international joint-venture of the EcoChic brand.

We’d love you to join us.

EcoChic Collection founded in 2007 and is growing into a flourishing team.

Thanks to you all we couldn’t have done it without you.

Here is our team and a few inspiring words….

Deborah Miarkowksa, Founder EcoChic Collection & Editor EcoChic Magazine

Like each and every one of us we all have a story to tell. At nineteen I turned down a place at London School of Fashion, to become a Fashion buyer and determined to make more of a difference in the world and went on to pursue a career as a Nurse Specialist and University Public Health Lecturer. Years later, by this time married with two adorable twin girls, I had a true Damascus moment whilst on a family holiday in the mountains of Poland in 2006. Whilst at a local market a dainty felt bag caught my eye and as I made my purchase, the stallholder said “You’ve changed a child’s life today and explained how the fair trade practices behind his products gave families in Nepal a living wage and support for their communities. A seed was planted. Out of the realisation that beautiful things and poverty reduction and environmental protection really can go together, EcoChic Collection was born.

After several months of intense research, I started EcoChic in 2007, out of a admiration of green style, my appreciation of beautiful yet consciously produced products and love of people and planet. EcoChic has flourished into EcoChic Magazine which is dedicated to inspiring our readers.

EcoChic Magazine was a new arrival to the online consumer magazine market in early 2009 and is driven by the desire to be an ambassador for environmental awareness and a promoter of ethical & EcoChic living.

Each day we present an eclectic mix of stylish ethical fashion reviews, eco travel adventures, campaign news and inspiring ideas for stylish EcoChic living. As a reader, you can feel good knowing you are experiencing a wide range of fresh and lively features that celebrate the world’s most committed stylish ethical businesses, people and brands that are dedicated to environmental stewardship, human rights, community growth and social responsibility. Each and every one of our features found in EcoChic Magazine has earnt it’s status, shares our ethical beliefs and is as driven as we are by the desire and commitment to share, give back, bring hope and inspire.

Whilst being a Mumpreneur I continue to combine EcoChic with working as a University Lecturer in Public Health Medicine and the Environment. Writing is an extension of this love of communication, innovation and social change and the celebration of success stories that benefit people and planet.

What inspires me? ….human kindness, nature and beautiful people from the inside out!

Dr Ryszard Miarkowski et Famille, Business Partner

General listening ear, business advisor and rock!

What inspires Dr R, a strong and loving family, honesty and of course travel & skiing, “it’s all that mountain air, it simply does wonders to the soul”.

Katie Fewings- Director of Ethical Weddings, Official EcoChic Partner & Co-Editor EcoChic Magazine UK.

Katie is the Founder of online green and ethical wedding magazine, Ethical Weddings (www.ethicalweddings.com) which she started after her own wedding in 2005, as a way for couples to plan the day of their dreams without compromising their values.

She writes regularly on anything and everything in the ethical wedding world on the popular Ethical Weddings blog and as Guest Editor on US blog Wishpot, as well as contributions to a variety of online and offline publications. Following one such contribution, Katie was then called upon to write the foreword to the ‘Green Guide for Weddings’ published in 2008.

From writing and directing her own plays at primary school to achieving a First Class Modern Languages degree, Katie has always been passionate about writing and communicating and has a keen eye for detail. As the driving force behind Ethical Weddings, she has increased web traffic six-fold between 2007 and 2009 to approximately 10,000 unique visitors a month and raised the profile of the company through coverage in, among others ,The Guardian, The Times, BBC Online, Radio 4, Eve, New Woman and most recently TIME magazine as one of their 25 socially responsible pioneers.

Katie is inspired by ethical businessman and campaigner, Greg Valerio. She says: “As Founder of Cred Jewellery, Greg started campaigning for fair trade gold and responsible mining practices over 10 years ago and has helped to bring the issues into the mainstream consciousness. I have heard him speak on several occasions and never fail to feel fired up by his passion and enthusiasm. I’m thrilled that the fair trade certification of gold is to become a reality and look forward to seeing the fruits of Greg’s campaign supporting the Inuit Greenlanders in their fight for the right to prospect for the ruby through small-scale, responsible mining as their ancestors have done for centuries.”

Tara Scott- EcoChic Magazine Ethical Stylist.

Social Campaigner and all round gorgeous girl!

Laura Andrews-Brighton University School of Fashion- EcoChic Collection Product Design Intern.

Passionate about fair trade fashion and sustainable design. All round whizz at EcoChic’s own collection and the voice of EcoChic Magazine’s Design Diaries.

A lovely person to have on the team.

EcoChic Models- Erin Souttar.

“I have always been interested in developing countries and global issues. I went to India in my gap year and taught in a number of schools there, loved the culture and the people and everything about it…but I also saw alot of poverty and a need for a better education in some places. I started a teaching degree in Brighton, I’m in my third year now and I am studying a module on International education and global citizenship which I hope will infomr my teaching on global issues, such as fair trade when I am working in schools. I feel this is a subject of growing importance within education as it allows children to develop their knowledge and understanding of the skills and values they need to live in a fast changing and interdependent world. Starting in February I will be doing a placement with Brighton Peace and environment centre, which I hope will make me even more aware of the issues faced by many around the world as well as a better understanding of how these issues can be taught in schools. When I finish my degree, as well working in schools in the UK, I would also like to work in developing countries helping to improve education for all, making sure groups have access to education. In relation to fair trading, I think education is important so those producing goods have the skills to make sure they are getting a fair price and so they are not taken advantage of”.

Photographer: Yasmine Hussain

“Ethical Fashion is great because it is guilt free shopping. The overwhelming culture of disposable fashion and cheap bargains (that end up never leaving the wardrobe or end up in landfill) is an unsustainable lifestyle for the planet. People need to become more aware of the affect their purchases have as it is so important. With EcoChic it is great to see exactly where your clothes come from and where your money is going”.

EcoChic Model- Lydia Garnett.

“I love ethical fashion because it uses the power of fashion to improve people’s quality of life. Ethical fashion is a great way to generate awareness about situations in other countries and it offers people a simple and fun way to contribute to a world of equality”.

Paul Bratby- Photographer.

Jude Murphy-Corporate Social Responsibility Advisor- Two Tomorrows

Alice Doyle - EcoChic PR & Marketing Assistant & Features Writer.

Sarah O’Riordan- EcoChic Office Administrator & fabulous organiser.

Andrea Shufflebotham- Features writer.

Laura Gokhale- Brighton University School of Fashion-EcoChic Collection Product Design Intern.

Jude Murphy-Corporate Social Responsibility Advisor- Two Tomorrows

Dawn Parker-Lawyer & EcoChic Legal Advisor. Expert & second to none at Contract Law.

Sandisons Accountants- Dorset UK

Grazynia Miarkowska- Accounts Advisor

With Love, The EcoChic Team x

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