There’s revolution in the air with Aquapax

 

Hot on the heels of Canary Wharf Group scooping 2 awards at the Mayor of London’s Green500 awards, a revolutionary new ‘bottled water without a bottle’ arrives at Waitrose London stores including Canary Wharf and St Katharine Docks.

The iconic blue design of Aquapax “an award winning pure, still natural mineral water in a recyclable and sustainable paper carton” stands out from a distance, making a real statement among the rows of plastic water bottles in the chilled drinks fridge.

Despite the icy cold temperature of the water inside, the package has a warm feel to it which simply isn’t possible from a plastic bottle. The paper also acts as an insulator to keep the water inside staying cool and fresh.
“Aquapax cartons have a lower carbon footprint than other bottle type” says the founder Neil Tomlinson, whose name appears on the package between the graphic design imagery of the waves on his beach where he grew up as a youth.

“There’s revolution in the air” is the message on the top of the carton, while “a pure thirst for the environment” rings out from the bottom of the pack (under the waves). At 79p for 500ml, Aquapax is certainly a stand out different beverage option to accompany Waitrose lunch time sandwich selection and one which seems very popular among their customers across London where Aquapax has been rolled out.
Aquapax is a brand of Just Drinking Water Ltd an ethics led, independent and carbon balanced Brighton based business committed to creating positive change. Aquapax is supported by independent minded retailers across the UK, Ireland and France, where the ‘bottled water revolution’ is creating a buzz with the “eco-chic”.

For more details visit www.aquapax.info

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